I didn't but a pair of shoes I liked because I didn't like the salesman. Yes! It happened about a week ago at the Reebok showroom in Jamshedpur.
It being a hot humid summer afternoon, the shop was empty save for the salespeople when my friend and I entered to buy a pair of running shoes. What we didn't know at that time was that we had committed the unpardonable sin of disturbing the siesta of the salesperson. He virtually threw shoes at us and wasn't interested at all in making a sales pitch. The very general question of asking if there were more options available was met with a rude "This is all we have here, take it or leave it". We decided to "leave it" and made our exit.
On the SERVQUAL scale:
Reliability: The salesman, with his attitude, lost the showroom a confirmed sale.
Assurance: The service wasn't even provided, no question of assurance.
Tangibles: No sales made, a customer lost.
Empathy: The salesman instead of being happy of getting customers at the time when business was low, was unhappy at being shaken out of his slumber
Responsiveness: If the customer turnaround time is to be considered, we were out of the shop in hardly five minutes. He just wasn't interested.