Monday, July 6, 2009

Trip to Vegetable Market

Well, I still remember good old days of walking into Walmart or HEB, grab a cart, grab the things you want, especially vegetables and fruits, without being worried about them being rotten or bad quality. Also, you take as much as you want. If you want 137 gm of spinach, actually you can get that.
Here, I have to go with my wife to vegetable market in Sakchi at least once in a week. In the beginning, it was a nightmare. Haggling for prices, correct weights and then choosing vegetables very carefully. We were fed up with spending our quality time in such a mundane activity. So, we decided to do a social experiment. We decided that we will find a vegetable seller and make him or her as our sole shop for buying everything.
Our Expectations
We were hoping that if we become a loyal customer of one of the vendors, then we can rely on him or her for the quality, quantity and price of the products. We were expecting to save time. Also, I believe that things average out in the long run, although my wife does not agree with that (I wonder if wives are of agreeing nature).
The Service
So, now we have a zeroed on to one of the vendors. We have been buying vegetables from him for last couple of months. We have developed such a good rapport, that he himself tells us "is bar gobhi (cauliflower) acche nahi hain, agli baar le jayiega". We don't have to haggle on price, for he automatically gives us a bulk discount. He even gets other vegetables, which are not available on his shop, for us.
Service Ratings
[1 = Poor, 2 = Fair, 3 = Good, 4 = Very Good, 5 = Excellent]
  1. Reliability - 5 [The quality of vegetable is always good]
  2. Assurance - 5 [Our experience so far has assured of good products]
  3. Tangibles - 5 [His shop is relatively cleaner than other shops]
  4. Empathy - 5 [He understands that we won't like to have bad 'gobhi']
  5. Responsiveness - 5 [He takes care of us as soon as we reach his shop]
Overall, his services are excellent. It seems that we have an implicit social contract - "If you take care of me, I will be your loyal customer". And because of his services, we don't have to spend our quality time in arguing with vegetable vendors.

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